EVORETRO (2022-2023)
EVORETRO is a leading brand specializing in premium gaming and collectible accessories, catering to retro and modern collectors alike. Known for its innovative storage solutions and protective gear, EVORETRO has built a strong reputation among collectors, gamers, and pop culture enthusiasts. The company has successfully expanded its reach through crowdfunding, conventions, and influencer marketing, making its products a staple in the gaming and trading card communities.
Social Media & Event Marketing for EVORETRO
As EVORETRO’s Social Media Manager and Event Marketing Lead, I played a pivotal role in expanding the brand’s online presence and engagement. I helped drive their Kickstarter campaign to $200,000—surpassing the original $20,000 goal in just 30 days through targeted digital marketing and community engagement.
Beyond social media management, I worked the tradeshow circuit at major events such as Toronto Comiccon, Montreal Comiccon, Ottawa Comiccon, Anime North, Fan Expo Canada, and NY Toy Fair. My role included handling logistics, setups/dismantles, sales, and live event coverage on social media to maximize brand exposure. Additionally, I leveraged influencer marketing to grow EVORETRO’s fanbase and strengthen its connection with collectors and gaming enthusiasts worldwide.
